What's The Big Idea? is a newsletter that was created in 1997.
According to the commercial, each issue is packed with behind the scenes peeks at new videos, interviews with the Veggies as well as the creators of VeggieTales, coloring pages and other fun things for kids, and that the first issue is free. In order for you to get your free issue, you have to send your name and address on a postcard to the address on the screen. It ended in early 2000 and was replaced a year later with The Super Fantastic Veggie Fan Club.
- Josh and the Big Wall! (1997 Word Entertainment Release)
- Where's God When I'm S-Scared?/Are You My Neighbor? (1998 Lyrick Studios/Word Entertainment Reprints)
- Madame Blueberry (1998 Word Entertainment Release)
- The Toy That Saved Christmas (1998 Word Entertainment Reprint)
- The End of Silliness? (1998 Word Entertainment Release)
- God Wants Me to Forgive Them!?!/Larry-Boy! and the Fib from Outer Space! (1999 Word Entertainment Reprints)
- Music from The Forgive-O-Matic was heard during the promo.