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1280px-DreamWorks Classics logo

Current Logo from 2012-present

Classic Media, doing business as DreamWorks Classics, is an entertainment company owned by DreamWorks Animation, through Universal Studios. Aside from owning the entire Big Idea library (VeggieTales, 3-2-1 Penguins, LarryBoy: The Cartoon Adventures), they also own several different retro properties, including Mr. Magoo, Rocky and Bullwinkle, The Lone Ranger, Felix the Cat, and half of the Rankin/Bass library.

History[]

The company was founded as Classic Media in May 2000, by Eric Ellenbogen and John Engelman, for the purpose of purchasing the properties of the United Productions of America (Mr. Magoo, Dick Tracy, Gerald McBoing Boing, etc.), which had recently been shut down. Since then, Classic Media purchased several different company libraries, including the Harvey Entertainment (Casper the Friendly Ghost, Richie Rich, etc.) and the Golden Books Entertainment (pre-1974 Rankin/Bass catalog, Lamb Chop, etc.).

On October 31, 2003, Classic Media won an auction to buy out Big Idea Productions, which had recently gone bankrupt, for $19.3 million. Shortly after, they made a new company called Big Idea, Inc., which would continue the production of VeggieTales videos. On July 15, 2004, Classic Media re-located Big Idea, and their employees (minus Phil Vischer) to Franklin, Tennessee.

In January 2007, Classic Media was purchased by Entertainment Rights, therefore sticking the caption "An Entertainment Rights group Company" under their logo. This went for Big Idea as well. In April 2009, Boomerang Media (founded by Eric Ellenbogen and John Engelman) purchased the Entertainment Rights library (as well as the Classic Media library), and re-branded the company as Classic Media.

On July 23, 2012, DreamWorks Animation purchased Classic Media for $155 million, and re-branded the company as DreamWorks Classics. Because DreamWorks now owned the rights to VeggieTales, they announced in March 2014 that they would be making a redesigned spin-off called VeggieTales in the House.

In August 2016, Universal Studios purchased DreamWorks Animation, and in turn, DreamWorks Classics, for $3.8 billion, purchasing Big Idea alongside.

Around 2019, NBCUniversal reinstated the Classic Media name, and appointed Eric Ellenbogen as co-president. Despite still owning the VeggieTales property, Classic Media is not involved in The VeggieTales Show.

Projects Big Idea produced when Classic Media was...[]

Independent[]

Purchased by Entertainment Rights[]

Purchased by Boomerang Media[]

Purchased by DreamWorks Animation[]

Purchased by Universal Pictures[]

Logo History[]

External links[]

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