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"A Very Veggie Saturday" is an event that happened at various Walmart locations on April 7, 2001 in promotion of Lyle the Kindly Viking. Walmart featured VeggieTales-designed posters and end caps filled with VeggieTales merchandise including apparel, toys, videos, audio CDs, and fabric as well as free giveaways of a mix-and-match puzzle to the first 300 VeggieTales fans. Wal-Mart Television and Wal-Mart Radio also highlighted a VeggieTales spot every hour during that month.[1]

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